The Global Products of Ford Motor Company essays

The Global Products of Ford Motor Company essays Ford Motor Company is a global corporation made up of the world's most recognizable cars, trucks, and Suv's (www.fordmotorcompany.com). It consists of eight major companies that can be separated into three categories based on their origins. First, there is Mazda, which comes from Japan. Next, we have the American automotive, which are Ford, Lincoln, and Mercury. The third group consists of European cars, and they are Land Rover, Aston Martin, Jaguar, and Volvo. Together they make the Ford Motor company the world's second largest manufacturer of cars and trucks. The Japanese company offers consumers a wide range of prices, because of this person of all economical stature buy their products. Together the three American companies provide the same price ranges. Finally, the European line is strictly for the high rollers. In this essay, I have researched these eight companies and found that the reason for the Ford Motor Companies success lies within the fact that they have all the consumer groups covered. The only company in the first group is Mazda. For the less financially endowed, they have the Protà ©gà ©, and the 626. Those with a little more money might go for the luxury of the Millenia, or perhaps the Miata if they are looking for a sportier car. Mazda also makes a minivan, for all the soccer moms and large families called the MPV. Price ranges for all of these automotive come from $12,000 and go up to $33,000. The second group also covers the price ranges fairly well. Ford takes care of the cheaper cars with its Focus and Escort, which go for $11,000-12,500. The Explorer is the most purchased SUV in the world, probably because it's right in the price range of most working Americans at $16,000-35,000 (except for teachers of course). One of the most popular cars that Ford produces is the Mustang; it's got a legacy in America that is backed up by the thousands of people who purchase it ever year, most of which are males that h...